Avengers: Endgame - Big Game Spot - Review
The Big Game Spot for Avengers: Endgame has arrived. Does it deliver?
Thoughts: In direct contrast with the Captain Marvel Big Game Spot, Marvel knows exactly what it's doing with the Avengers marketing. The Russos and Feige have their hands on this promotional campaign and their eyes on it like a hawk. So you know that whatever they show is going to be only what they want us to see.
For me, the most frustrating part of this trailer was how short it was. Thirty seconds is not nearly enough. If you think about it, this trailer didn't really have that many distinguishing shots. We see a desolate New York, with shots of Citi Field and the Statue of Liberty, both abandoned. We see a couple shots of Captain America at a survivor's guilt therapy session. From there, we get to see Ant-Man and War Machine in their suits as well as Tony and Nebula working on their ship.
But where this trailer doesn't deliver on new footage (and it really doesn't need to - knowing as little as possible is good), this spot delivers on tone. What's so important is that if you're not going to see something that makes an impact, you want to feel something. And this Avengers TV Spot smacks you in the face with a dark, depressing, gritty tone that is reminiscent of The Winter Soldier. You know immediately, from the heavy music and dreary cinematography, that the Avengers are in for another beating. If they're going to make things right, they're going to have to do whatever it takes to get there. And like Cap says, they're not ready to move on.
And also he has his shield back. Enough said.
Did it Raise Excitement? I would say no, but I wouldn't say that's a detriment of this trailer. There was almost next to nothing that would raise my excitement for this film at this point, and this trailer only cemented that for me.
For me, the most frustrating part of this trailer was how short it was. Thirty seconds is not nearly enough. If you think about it, this trailer didn't really have that many distinguishing shots. We see a desolate New York, with shots of Citi Field and the Statue of Liberty, both abandoned. We see a couple shots of Captain America at a survivor's guilt therapy session. From there, we get to see Ant-Man and War Machine in their suits as well as Tony and Nebula working on their ship.
But where this trailer doesn't deliver on new footage (and it really doesn't need to - knowing as little as possible is good), this spot delivers on tone. What's so important is that if you're not going to see something that makes an impact, you want to feel something. And this Avengers TV Spot smacks you in the face with a dark, depressing, gritty tone that is reminiscent of The Winter Soldier. You know immediately, from the heavy music and dreary cinematography, that the Avengers are in for another beating. If they're going to make things right, they're going to have to do whatever it takes to get there. And like Cap says, they're not ready to move on.
And also he has his shield back. Enough said.
Did it Raise Excitement? I would say no, but I wouldn't say that's a detriment of this trailer. There was almost next to nothing that would raise my excitement for this film at this point, and this trailer only cemented that for me.
Trailer Rating: 8.5/10
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